GoMaths Privacy Policy

How to Contact Us

To contact us, please email team@rytick.com, with a clear description of your query.

Children and Under-18s

GoMaths is available to users aged 13 and above. If you are under 18, you must have permission from a parent or guardian to use the Service.

We take additional care with data relating to users under 18 and aim to minimise what we collect. We do not use personal data for behavioural advertising.

What Data We Collect

We may collect, use, store and transfer different kinds of personal data about you:

• Email Address: Collected during account registration and used for login, communication, and account management. We may also use your email address to send you service messages, such as account notifications, password resets, progress updates, or reminders to help you stay engaged with your learning.
• Usage Data: Includes which topics you view, which questions you answer, the answers you choose, and your progress.
• Technical Data: May include IP address, browser type, and device information (used for security and our internal analytics).

Some of this data, including usage data, may be anonymised and used for additional processing, including Service improvement and analytics.

How We Use Your Personal Data

We use your data to:

• Operate and improve the Service.
• Personalise your learning experience.
• Track your progress and manage spaced repetition.
• Respond to enquiries and provide customer support.
• Monitor for misuse or violations of our Terms and Conditions.
• Comply with legal obligations.

Legal Basis for Processing

Under the UK GDPR, we rely on the following lawful bases:

• Contract: To provide the Service.
• Consent: Where applicable (e.g. communications)
• Legitimate Interests: To improve Service functionality, quality and security.
• Legal Obligation: Where required by law.

Service Workers

The Service uses a service worker to help manage authentication state (e.g. keeping you logged in). This improves performance and ensures a smoother user experience. The service worker does not track your activity and does not collect or transmit any additional personal data beyond what is needed for login functionality.

Cookies

Cookies are small text files stored on your device that help us operate and improve the Service.
We use cookies to maintain session state, enhance performance, and understand how users interact with GoMaths.

Types of Cookies We May Use

• Essential Cookies: Required for the Service to function (e.g. keeping you logged in, maintaining authentication state).
• Analytics Cookies: We use PostHog to understand how users engage with the Service, identify errors, and improve usability and performance. For more information, see the section below.

PostHog Analytics

We use PostHog to collect anonymous and personally identifiable usage data, including how users navigate the app, which features are used most, and where errors occur.

This helps us improve the product and better understand our user base. PostHog may set cookies that perform user tracking across sessions, cache which features you can access, and more.

PostHog acts as our data processor under a Data Processing Agreement compliant with UK GDPR.

Consent and Control

• Registered Users: By creating an account and using the Service while logged in, you give your consent for PostHog cookies (including analytics cookies) to be set. These cookies are required for us to monitor performance and improve service quality, and cannot be disabled for logged-in accounts.
  To withdraw consent, you may delete your account and cease use of the Service.
• Non-Logged-In Users: You will have the option to choose whether analytics cookies are set. Essential cookies may still be used to provide basic site functionality. To withdraw consent, clear your cookies and browser history for https://usegomaths.com.

Other Third-Party Services

We use other third-party services to operate and improve the Service. These providers only receive the minimum necessary data and are contractually obligated to handle your information securely and in compliance with UK data protection laws.

• Stripe: For secure subscription billing and payment processing; we do not store your payment details on our servers. See Stripe's Privacy Policy.

Data Retention

We retain your data for as long as your account is active or as needed to provide the Service. You may request deletion of your data at any time by contacting us.

Upon deletion, your data will be erased within one month, in accordance with the ICO rules, unless we are legally required to retain it longer (e.g. for tax or legal reasons).

Your Legal Rights

Under UK data protection law, we must have a 'lawful basis' for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO's website.

Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO's website:

• Right of Access: You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for.
• Right to Rectification: You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete.
• Right to Erasure: You have the right to ask us to delete your personal information.
• Right to Restriction of Processing: You have the right to ask us to limit how we can use your personal information.
• Right to Object to Processing: You have the right to object to the processing of your personal data.
• Right to Data Portability: You have the right to ask that we transfer the personal information you gave us to another organisation, or to you.
• Right to Withdraw Consent: When we use consent as our lawful basis you have the right to withdraw your consent at any time.

If you make a request, we must respond to you without undue delay and in any event within one month. To make a data protection rights request, please contact us using our contact details.

How to Complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details in the relevant section of this document.

If you remain unhappy with how we've used your data after raising a complaint with us, you can also complain to the ICO.

Accessibility

We aim to make our privacy practices understandable and accessible to all users. If you need help interpreting this policy or have accessibility concerns, please contact us.

The ICO's Address:

Information Commissioner's Office

Wycliffe House

Water Lane

Wilmslow

Cheshire

SK9 5AF

Helpline number: 0303 123 1113

The ICO's Website